Community Spotlight: Gustine, CA

Located in California’s Central Valley, just east of Merced, Gustine is a growing community with a deep-rooted history and culture. Its recent population growth is thanks in part to its close proximity to the Bay Area, making it a perfect location for commuters.

You might be wondering where Gustine’s name comes from. The city was named after the daughter of Henry Miller, the “Cattle King of California”. Her nickname was Gussie and the town was named in her memory following her tragic death. Thanks to Henry Miller’s influence, the area’s roots in agriculture have continued. In fact, 82% of the land in Merced County is dedicated to farms and cattle ranches. Agriculture remains the backbone of the local economy, with an emphasis on dairy, almonds and pistachios. Gustine is the home to many agriculture, processing and packing operations.

Gustine is also home to one of the largest Portuguese-American populations in California, a heritage that shines through in its annual Our Lady of Miracles Festival. Drawing more than 20,000 visitors each year, this Portuguese Festa is the largest of its kind in the state and a centerpiece of local tradition.

The town holds a unique place in California’s history as the first community to adopt the 911 phone number in the state. Prior to 1970, residents had to dial a seven digit number to reach emergency services. The town’s early implementation helped pave the way for the statewide and eventually nationwide adoption of 911 as the universal emergency number.